focus group

focus group
An exploratory research group of 8 to 12 participants, led by a moderator, who meet for an in-depth discussion on one particular topic or concept. The participants are generally chosen for their relevance to the particular topic or concept. By skilful use of probes and other interviewing devices, the group members are encouraged to respond in depth to the moderator. These group discussions largely depend for their success on the moderator, who must establish the right atmosphere in order to gain the maximum involvement and cooperation of all the group members. Focus groups are useful in the early stages of developing methods to understand the nature of business or organizational problems and for suggesting issues that should be covered in a questionnaire survey. Discussions are usually recorded and observed through see-through mirrors (with the full knowledge of the group members). Normally, these groups last for between one and three months.

Big dictionary of business and management. 2014.

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  • focus group — ➔ group * * * focus group UK US noun [C] ► MARKETING a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company s market research: »The agency commissioned a study… …   Financial and business terms

  • Focus Group — Saltar a navegación, búsqueda Focus group fue un programa de conversación del ex Canal 2 Rock Pop en Chile Era un programa de entrevistas conducido por Ivan Valenzuela y consistió en 1 ciclo o temporada de 10 capitulos o programas con… …   Wikipedia Español

  • Focus group — Focus groupe Un focus group (ou groupe de discussion) est une forme de recherche qualitative qui prend forme au sein d un groupe spécifique culturel, sociétal ou idéologique afin de déterminer la réponse de ce groupe et l attitude qu il adopte au …   Wikipédia en Français

  • focus group — focus groups N COUNT A focus group is a specially selected group of people who are intended to represent the general public. Focus groups have discussions in which their opinions are recorded as a form of market research …   English dictionary

  • focus group — n a small group of people that a company, political party etc asks questions in order to find out what they think of their products, actions etc …   Dictionary of contemporary English

  • focus group — focus ,group noun count a small group of people who are interviewed together and give their opinions about particular subjects, usually to help a company or political party make decisions …   Usage of the words and phrases in modern English

  • focus group — ► NOUN ▪ a group of people assembled to assess a new product, political campaign, television series, etc …   English terms dictionary

  • focus group — n. a form of market research in which a small group of people is gathered to engage in controlled discussions and interviews in order to elicit opinions about particular products or services, candidates or issues, etc …   English World dictionary

  • Focus group — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • focus group —    A group of citizens employed by image specialists to test out party approaches and ideas, in order to allow party strategists to tailor and package ideas appropriately. Deriving from the United States, moderate discussions take place among a… …   Glossary of UK Government and Politics

  • focus group — noun : a small group of people whose response to something (as a new product or a politician s image) is studied to determine the response that can be expected from a larger population * * * noun, pl ⋯ groups [count] : a small group of people… …   Useful english dictionary

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